our STORY

We traveled the world for you.

After a divorce and a late career change from the Silicon Valley tech industry, she boxed all her possessions and left San Francisco. With next to nothing, she traveled the world alone for two years to search for the essences of beauty. 

Every ounce of our products reflect this journey. We embody courage, empowerment, and freedom. To not just bring out the best you but to inspire you to become a better you.

From the wild chamomile from France to the cold-pressed carrot oils of Germany, we created a vibrant, one of a kind cosmetics and skincare line. All natural with rich minerals that help the skin shine toxin free.

Simultaneously luxurious and intimate, Caroline Chu is built with you in mind.

our new line: Sport on active care

Our newest collection for those who are active and on the go. now you can have great skin on every adventure. from camping and climbing mountains to your next trip overseas, get going with sport on.

new RETINOL alternative

A new retinol natural alternative, Sytenol® A (Bakuchiol) is a plant-based compound that encourages skin cell turnover for clinically proven anti-aging effects. Paired with Argireline (Acetyl Hexapeptide-8), Vitamins A, B, E, and C for antioxidant, detoxifying benefits.

              in the press