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Our Story

                                                             Beautify You 


Caroline Chu was founded in 2007 in the heart of Silicon Valley.

Caroline Chu’s luxurious line of skin care and cosmetics prides itself on the blending of unique natural ingredients with the latest research on the beauty market. Falling in love with the simplicity and affordability of all-natural skincare treatments in Asia and parts of Europe, Caroline was determined to bring back high quality, rejuvenating products with naturally effective ingredients at a reasonable cost. Using medleys of fresh botanicals—from wild chamomile to cold-pressed carrot oil, bamboo, seaweed, and white tea—and natural sources of alpha-hydroxy acids, antioxidants, and vitamins, every Caroline Chu product is packed with an unparalleled nourishing and relaxing experience.


Mission Statement
Caroline Chu, Inc. strives to inspire tranquility in the lives of women through the pleasures of nurturing skin care and cosmetics.

Beauty begins on the inside - Caroline Chu, Inc. creates innovative, luxurious products centered on overall well - being. Using the highest quality natural ingredients available, our products represent what beauty should be like straight forward and effortless. Our philosophy is to promote women of all ages, backgrounds, and lifestyles, to feel confident and empowered.

Our products...

  • undergo extensive research and development to utilize the most nourishing of natural ingredients.
  • are both gentle and effective for a range of skin types.
  • repair, nourish, and protect.
  • are ideal for busy women without the time for full-blown spa treatments and weekly facials.
  • can be depended on for superior, consistent quality at an affordable price.